Data
Bridging the gap between technical infrastructure and executive strategy. Specializing in the full data lifecycle - architecting the flow of data from source > warehouse > ETLs > dashboards > strategic insights.
Data Analysis + Digital Privacy
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she / herI sit at the intersection between Data, Privacy, and People.
Privacy
Approaching data systems through the lens of Privacy by Design, ensuring that data quality, compliance, and governance are embedded into the architecture. Dedicated to the technical alignment of data collection, retention, and storage with global compliance frameworks.
People
Transforming complex data into actionable insights while advocating for user agency and digital ethics. Whether surfacing UX friction points, identifying anomalies in cybersecurity behavior, or optimizing talent pipelines, the goal is to ensure data serves the people behind the numbers, as well as those understanding them.
Collection & Ingestion
Privacy & Governance
Data Processing & Schemas
Analytics & Insights
Technical Operations & Architecture Industry Experience
Data Integration and Validation
Leverage data pipeline expertise to advise on ETL and workflow architecture; and partner with data engineers to proactively identify and resolve data quality issues. This helps the company effectively allocate spend towards campaigns, and effectively understand user needs.
Incident Response Operations
Serve as a defender in web analytics security, monitoring traffic and partnering with cybersecurity teams to detect anomalies, bots, and vulnerabilities to protect from malicious actors.
Privacy-by-Design Auditing
Act as a bridge between Marketing, Legal, and Privacy, overseeing compliant data collection and tracking methodologies in GA, GTM, OneTrust, and other tracking tools to mitigate risk.
Strategic Storytelling & Research
Translate complex datasets into actionable cross-functional insights while leveraging a research background to author self-directed company and industry trend reports includong: the ripple effect between paid and organic traffic, trends of users from AI sources, and experimental designs for UX optimizations.
Storytelling & Humanism Research & Narratives
TEDx Keynote
Storytelling, Privacy, and Technopolitics
How narrative construction influences perception in digital spaces.
Roundtable Discussion
118th American Sociological Association Conference
Table Presider: Somya Bhagwagar, University of Michigan Storytelling and Digital Social Movements: Are more stories always better?
Digital Narrative
#HerEngineering
Documenting real triumphs and structural projects led by technical women in modern engineering spaces.
Podcast Feature
Social Media Integrity
Discussing how I used storytelling and information security to share journeys and engage in conversation.
Mentor Matching Engine
Illinois Science and Technology Coalition Mentor
Mentorship with high school students on AP Research projects through the Illinois Science and Coalition.
NCMPR Conference Keynote Speaker
Digital Storytelling
NCMPR Keynote on storytelling in Marketing and Communications spaces..
Community Impact Impact
Early Math & Language Initiative
Advancing EMLI's core mission through governance and strategic oversight. Personally spearheading the brand and digital overhaul alongside staff: redesigning the website, establishing cohesive brand guidelines, and launching a user-centric social media strategy to expand community reach.
Illinois Science and Technology Coalition (Education)
Advanced education accessibility as an active member of the engagement committee. Combined strategic board advocacy with hands-on community impact by mentoring students in summer camps, school programs, and providing 1:1 guidance for student research projects.
HelloUniversity
Championed education accessibility by co-founding a targeted mentorship platform for students navigating US universities. Directed comprehensive marketing and recruiting strategies while leading a team of interns and managing a network of roughly 70 university mentors.
StudentsofUmich
Founded a campus-wide storytelling project inspired by Humans of New York, interviewing and sharing diverse student narratives. Gained widespread media traction, sparked speaking engagements and podcasts, and ultimately inspired a TEDx talk, laying the foundational framework for lifelong passions in human connection, consent, digital privacy, and ethical storytelling.